By this I mean that in whatever you’re doing, whether writing a horn line, getting some drum sounds, or designing a label, you got to be shitty, the shittier the better. If your going to try to record Funk, you got to have enough balls to make it rough. Everything comes out all clean and happy and nice. Many people come at Funk with this bullshit acid-jazz, smooth R&B methods. They were made in basements or garages or lo-fi studios by bands that played barbecues on Saturday afternoons. Funk 45’s are rough because they were made rough. “The first thing to understand is that if you are trying to make a Heavy Funky 45, you are NOT trying to make a ’professional’ record by today’s standards. Roth’s “Shitty Is Pretty” explained in great attitudinal detail the tenets and recording processes that informed the gritty sounds coming from the newly formed Daptone and its predecessor Desco: hip-hop and funk quarterly magazine Big Daddy, Daptone head Gabe Roth wrote a recording manifesto.
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